The RDSTR, rear three-quarter view with its red taillight glowing

rdstr.ca · Canada's fan car

It's real.Let's build Canada's RDSTR together.

I'm getting a Roadster, and your business can ride on it. Walk around the car, pick a panel, and put your name on it.

Pick your panel

Sponsor a panel

Put your name on the RDSTR

The car is split into 16 panels worth $500,000 in total. Pick a spot, tell us about your business, and we'll get back to you. Serious inquiries only.

$60,000 claimed of $500,000 · 2 of 16 panels

12%
Why $500,000? We're going for the Thrust. Its final price isn't public yet, and we're hoping it comes in within $500,000. If it doesn't, we'll get the Performance. If we raise more than the car needs, we'll decide together with our sponsors how to use the extra, likely a charity we choose together, given in the name of every business that backed this.
RDSTR, FrontRDSTR, Driver side, frontRDSTR, Driver side, rearRDSTR, Passenger side, rearRDSTR, Passenger side, front
Front
Drag to walk around the car · tap a dot to pick it

Tap any dot on the car to see that panel's price and claim it. The bigger the panel, the more people see it.

All 16 panels

Panel sponsorships are paid placements of your name or logo on the car shown on rdstr.ca. They aren't an investment, a share of the car, or a charitable donation, and no tax receipt is issued. Logos are reviewed before going live.

For businesses

Why put your logo on it

01

Ride the biggest car launch of the year

The Roadster has been talked about for almost a decade. People searching for it, sharing it, and arguing about it will land on a car with your name on it.

02

Only 16 spots, ever

There's one car and 16 panels. When a panel is taken, it's gone. No one can outbid you later or crowd you out with a bigger banner.

03

A story people want to share

Canadian businesses chipping in to put a fan's dream car on the road is the kind of story that gets reposted and picked up by local media. Ads don't get shared; this does.

04

Your name on the giving, too

Anything raised beyond what the car needs goes to a cause chosen with our sponsors, given in the name of every business on the car.

05

Placement that matches your budget

From the $70,000 hood, the hero of every front shot, down to a $12,500 side skirt. Bigger panels get seen more; every panel gets your name on the car.

06

Bragging rights

“Our logo is on the RDSTR” is a better opener than any business card. You were in early on something people will remember.

Request a panel

Tell us about your business

Serious inquiries only. Use your business email; personal addresses like Gmail, Hotmail or Outlook won't be accepted. Sending this isn't a commitment and no payment is taken here. We'll confirm availability and terms in writing.

No payment is taken here.

The car

The goal: a Thrust

We're aiming for the Thrust and hoping it lands within $500,000. If the final price comes in higher, we'll get the Performance instead. The payments below are what's due at order as we understand them; neither trim's final price has been announced.

Thrust

The goal
At order$7,000
Within 10 days$343,000
Final priceNot announced

Performance

The backup
At order$7,000
Within 10 days$63,000
Final priceNot announced

Spread the word

Know a brand that should be on it?

Every share puts the car in front of another business owner. Pick where to post it.

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Canadian businesses can put their logo on the RDSTR. 16 panels, one car. Pick yours: https://rdstr.ca

Posting on Instagram or TikTok? Copy the message above and put rdstr.ca in your bio or caption.